I know quite a few people in the music industry, and because my Indieheaven organization is based in the same town as most of the CCM industry, I get to mingle (OK, I buy em lunch) with gatekeepers and music execs and find out what is happening in their world. (there are a few execs left these days!). In talking with industry folk, I often hear them when describing their latest discovery state, “That artist has “it.” I’ve asked them what is “it?” They usually respond with a shrug of their shoulders and say that “it” is undefinable, or they dive into a 25 minute explanation of what they think “it” is. Usually by the 2nd minute, they start repeating themselves, which again, tells me they really do not know what makes an artist have “it.” They can sense “it.” They can feel “it.” They just know “it.” Have you ever heard the term “The It Factor?” Well, what is “it?” I demand to know! (Cause I want some of “it”:) Read the rest of this entry »