THE INDIE MECHANICS SHOW #2- STARTING YOUR INDIE ENGINE!

Check out “The Indie Mechanics Show,” with hosts Keith Mohr (president of Indieheaven) and Susan Ross (president of The Inner Vizion.) Keith and Sue have years of experience in the trenches, working with many indie artists and serving them in their music missions!

Show #2 theme is “Start Your Indie Engine.” In this show, Keith and Sue info and tips on how to get started in your indie music mission, plus advice for the independent Christian Musician, songwriter, solo artist and band!

Click this link to listen or download the show!

Right Click and “Save Target” HERE to download the show MP3 file to your computer.

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Let us know if you have any questions for future shows! Email Sue@theinnvervizion.com or info@indieheaven.com

New shows will debut on IndieMechanics.com each Monday!

The New Music Reformation Video

Folks! thought you might like to read the notes and watch a video of a keynote speech Indieheaven and Indie University president, Keith Mohr gave at The Karitos Conference in Chicago, July 17, 2010.

SHARE MY STORY: To learn about Keith, read his bio

SURVEY:
How many here are musicians, songwriters, singers?
How many have websites or social networking profiles?
It safe to say that most if not all musicians, and artistic creatives have websites and profiles to get better know, and show others who they are and what they are doing. And thats OK! That’s why it is the BEST time in history to be an artist!

OVERVIEW:
Technology and Networking- Its like the New Reformation! I’ll explain why….

Who here knows about Martin Luther?? Not Martin Luther King (He was all about reformation!!), but the old Martin Luther!


BACK ROUND:
Martin Luther was born on 10 November 1483 in Germany, which was part of the Holy Roman Empire. He was baptized as a Catholic. His family moved to Mansfeld, Germany in 1484. Martin’s father wanted him to become a lawyer. He sent Martin to Latin schools where he learned grammar, rhetoric, and logic. Luther later compared his education to purgatory and hell. In 1501, at the age of nineteen, he entered University and received his master’s degree in 1505.

Luther enrolled in law school that year but dropped out almost immediately, believing that law represented uncertainty. Luther sought assurances about life and was drawn to theology and philosophy. He was deeply influenced by two tutors who taught him to be suspicious of even the greatest thinkers and to test everything himself by experience. Philosophy proved to be unsatisfying, offering assurance about the use of reason but none about loving God, which to Luther was more important. Reason could not lead men to God, he felt, and he thereafter developed a love-hate relationship with Aristotle over the latter’s emphasis on reason. For Luther, reason could be used to question men and institutions, but not God. Human beings could learn about God only through divine revelation, he believed, and Scripture therefore became increasingly important to him.

Martin received a dramatic call on his life on 2 July 1505. He was on horseback during a thunderstorm and a lightning bolt struck near him as he was returning to university after a trip home. Later telling his father he was terrified of death and divine judgment, he cried out, “Help! I will become a monk!” He came to view his cry for help as a vow he could never break. He left law school, sold his books, and entered a closed Augustinian friary on 17 July 1505. His father was furious over what he saw as a waste of Luther’s education. Nothing like Daddy issues!

REFORMATION
In 1516-17, Johann Tetzel, a Dominican friar and papal commissioner for indulgences, was sent to Germany by the Roman Catholic Church to sell indulgences to raise money to rebuild St Peter’s Basilica in Rome. Roman Catholic theology stated that faith alone, whether fiduciary or dogmatic, cannot justify man and that only such faith as is active in charity and good works can justify man. The benefits of good works could be obtained by donating money to the church.

Strongly disputing the claim that freedom from God’s punishment of sin could be purchased with money, Martin Luther penned his Ninety-Five Theses in 1517 and posted them on the door of All Saints Church. His refusal to retract all of his writings at the demand of Pope Leo X in 1520 resulted in his excommunication by the pope and condemnation as an outlaw by the emperor.

Luther taught that salvation is not from good works, but a free gift of God, received only by grace through faith in Jesus as redeemer from sin. His theology challenged the authority of the pope of the Roman Catholic Church by teaching that the Bible is the only source of divinely revealed knowledge and considered all baptised Christians to be a holy priesthood. Those who identify with Luther’s teachings are called Lutherans.

Martin’s 95 Theses were quickly translated from Latin into German, printed, and widely copied, making the controversy one of the first in history to be aided by the printing press.Within two weeks, copies of the theses had spread throughout Germany; within two months throughout Europe.

Luther’s writings circulated widely, reaching France, England, and Italy as early as 1519. Students thronged to Wittenberg to hear Luther speak. He translated the bible from Latin to German in 1522, and the Word of God spread like wildfire.

Martin Luther was also a prolific songwriter, penning many hymns still sung in church today!
Talk about Viral spreading of a message. Think God had something to do with it? YES!

What can we learn from Martin Luther, other than he was a radical guy who disliked the system and set out to change it?? Martin was in the right place at the right time, and technology played a huge part in how God changed HIS-STORY!

Technology played a part in communicating to the masses, who came together, and changed the system. Same thing now. Just faster technology! Internet- provided a way for artists to skip the middle man, and go right to the people.

INTERNET

We all know about the Internet.. Al Gore invented it back in 1990:) 


The WWW stands for the Wild Wild West, it’s every cowboy artist for themselves, and it’s up to them to rope themselves some friends, fans, and followers.

The internet has opened up a pandora’s box of self publishing and mass communication. That is good and bad!

Good in that every artist has the same platform to share their talent.
Bad in that every artist has the same platform to share their talent, and the internet is glutted with content.

How do you stand out from the crowd? You have to be very good at what you do, and you need to get people excited about what you are doing to where they tell others about what you are doing. That is called VIRAL, like how a virus spreads from person to person.

Jesus was our first example of going viral! He attracted lots of curious people who were impacted by His content, and talked about him to others. This caused crowds to grow at his appearances and it eventually cost him his life.

Matthew 4:25
Large crowds from Galilee, the Decapolis, Jerusalem, Judea and the region across the Jordan followed him.

Matthew 7:28
When Jesus had finished saying these things, the crowds were amazed at his teaching,

Matthew 8:1
When he came down from the mountainside, large crowds followed him.

What drew the crowds?
Jesus was passionate and excellent, and he came to serve the people. Jesus pointed OUTWARD, not INWARD. Who are you pointing towards? Are you doing what you do for selfish ambition, or to enrich humankind and increase the Kingdom of Heaven?
======================
Indie TIps

Part of my mission is to help artistic creatives think about their mission, and encourage them to grow and mature as believers. In a way, I am like Martin Luther, nailing my Thesis on the wall of the Internet.


HEART


INDIETIP: God wants your heart, not your art. How is your heart? Art is subjective to people, but God sees our heart just as it is.


Psalm 51:10

Create in me a pure heart, O God, and renew a steadfast spirit within me.
Matthew 5:8

Blessed are the pure in heart, for they will see God.
Hebrews 10:22

let us draw near to God with a sincere heart in full assurance of faith, having our hearts sprinkled to cleanse us from a guilty conscience and having our bodies washed with pure water

ART



INDIETIP: Be Great at what you do! Practice, practice, practice! Constant and Never Ending Improvement



2 Chronicles 34:12

The men did the work faithfully. Over them to direct them were Jahath and Obadiah, Levites descended from Merari, and Zechariah and Meshullam, descended from Kohath. The Levites—all who were skilled in playing musical instruments

2 Chronicles 34 

Psalm 33:3

Sing to him a new song; play skillfully, and shout for joy.


ADVANCEMENT



INDIETIP: Your big break comes when you are broken of self. As you decrease, He will increase and through doing this, He will open doors of opportunity that you have humbly knocked on.

Psalm 51:16-17

NIV
16 You do not delight in sacrifice, or I would bring it; 
 you do not take pleasure in burnt offerings.
17 The sacrifices of God are a broken spirit; 
 a broken and contrite heart, 
O God, you will not despise.

MESSAGE BIBLE
16-17 Going through the motions doesn’t please you, a flawless performance is nothing to you. 
 I learned God-worship when my pride was shattered.
Heart-shattered lives ready for love don’t for a moment escape God’s notice.


HUMILITY

INDIETIP: The most important talent one can possess is humility. Humility unlocks creativity!


Philippians 2:3

Do nothing out of selfish ambition or vain conceit, but in humility consider others better than yourselves.

CALLING



INDIETIP: We are called to one thing and that us to be a disciple of Christ. Everything else is a desire. In my opinion, we sling around the word “Calling” to validate our desire. A calling sounds more “serious” and official. Desires are wonderful! God wants to give us the desires of our heart.

Ephesians 4:1

As a prisoner for the Lord, then, I urge you to live a life worthy of the calling you have received.

WORKS AND FAITH



INDIETIP: Works and Faith are a great tag team!
One without the other is dead. I say 100% work plus 100% faith= 200% success or increase
Anything less is 100% mediocrity.
We must create the momentum, through obedience.
We roll the stone, He raises the dead! We gather the jugs and He makes wine.

James 2:14
What good is it, my brothers, if a man claims to have faith but has no deeds? Can such faith save him?

James 2:17
In the same way, faith by itself, if it is not accompanied by action, is dead.
James 2:22
You see that his faith and his actions were working together, and his faith was made complete by what he did.

FOOLISHNESS



INDIETIP: The foolish try to figure out the path of lease resistance. The path of least resistance is often the most. Impatience, unbridled desire, unrealistic expectations and pride causes us to do foolish things.


Proverbs 8:5

You who are simple, gain prudence; you who are foolish, gain understanding. ANALOGY: Mississippi River- winds back and forth.FOCUS!!! Define what it is you want to do and then focus on that mission.

ASK, SEEK, KNOCK



INDIETIP: Doors do not open unless we first knock on them.
Don’t expect the door to fly open if you just walk up to the door and stare at the knob. You must ask, seek and knock.. and probably more than once. God may not open the door right away. He may not open the door at all. Do not make an idol out of your dreams and desires. Keep Christ in the center of your life. When you put your desires ahead of your relationship with God, expect hardship and frustration because of the misappropriation of priorities.

Matthew 7:7-8, Luke 11:9-10

Ask and it will be given to you; seek and you will find; knock and the door will be opened to you. For everyone who asks receives; he who seeks finds; and to him who knocks, the door will be opened.

Jeremiah 16:19
O LORD, my strength and my fortress, my refuge in time of distress, to you the nations will come from the ends of the earth and say, “Our fathers possessed nothing but false gods, worthless idols that did them no good.

RUN THE RACE



INDIETIP: Those who run the race have the opportunity to get the prize, but those who sit and wait are waiters. We must continue on and push through.
Repetition>Resistance=Definition


1 Corinthians 9:24-25
Do you not know that in a race all the runners run, but only one gets the prize? Run in such a way as to get the prize. Everyone who competes in the games goes into strict training. They do it to get a crown that will not last; but we do it to get a crown that will last forever.

Romans 5:3-4 
Not only so, but we also rejoice in our sufferings, because we know that suffering produces perseverance; perseverance, character; and character, hope.

TRUST



INDIETIP: There are situations and circumstances that we will not be able to figure out, that won’t make sense, that will cause us great concern. Lean on these scriptures, and by all means.. continue to create momentum so He will make your paths straight. Fear is temporary atheism. God always comes through if we trust in Him.

Psalm 28:7

The LORD is my strength and my shield; my heart trusts in him, and I am helped. My heart leaps for joy and I will give thanks to him in song.

Proverbs 3:5-6

Trust in the LORD with all your heart and lean not on your own understanding;
in all your ways acknowledge him, and he will make your paths straight


BELIEVE



INDIETIP:
If you believe in your mission, regardless of what it may be, God will reward you!



Matthew 14:31

Immediately Jesus reached out his hand and caught him. “You of little faith,” he said, “why did you doubt?”



Hebrews 11:6

And without faith it is impossible to please God, because anyone who comes to him must believe that he exists and that he rewards those who earnestly seek him.

Keep up the excellent faith-work!
Keith Mohr

Jewel goes undercover at a Karaoke bar

This is fantastic and demonstrates that talent, no matter what vehicle it is delivered by, is recognized by regular joes and janes.. However, reputation and notoriety takes it to the next level! Watch this and be amazed!

Music is like Golf

Sooo.. I went to the driving range to hit some golfballs the other day. It was my first time out this year to the driving range, and I haven’t played a round of golf in 2 years.

I tee’d up the ball and BAM, I smacked a drive straight and about 300 yards. I have to admit, it felt good, and for a minute I thought, “man, I should really get serious about golf, and try to turn pro.” But who was I kidding (other than myself:).. I mean, I don’t golf hardly at all. Maybe 1 time per year I’ll make it to the course, and then its a public course (which is not nearly the same thing as a professional course). Plus, I never practice. I’m not serious about the game of golf. I’m what I call a “dabbler.” I am deceiving myself thinking I have what it takes to be a professional golfer.

However, that does not mean I should not go out and enjoy hitting balls, and playing the occasional round of golf. I just need to keep my expectations in line with my commitment, dedication, and investment.

let’s be independent… together!
keith mohr
president
indieheaven- [ artist profile | distribution ]
broken records- [ artist label ]
indie impact [ promotion | radio | booking | showcase ]
indie university [ education | articles | videos | conference ]
mohr management- [ artist management ]
————————————————–
Check out our other sites
inspiresong – [ songwriter resources | retreat | contest ]
ih news – [ indie news ]
————————————————–
networking sites
Be My Friend on Facebook
Follow me on Twitter!
Be a Fan on Facebook!

A Conversation with a misguided artist

Folks, I get into many discussions running Indieheaven.com and interacting with thousands of Christian indie musicians and artists. It amazes me how misguided some of these folks are. For example, here’s a discussion I had with one artist over on my Facebook profile (http://www.facebook.com/keithmohr) Its quite apparent to me to see why things are not happening for this artist. They expect things to be handed to them on a silver platter, and do not understand investment and returns.

Here’s how the discussion went:

Ann:
Honestly I’ve been writing and recording songs for 20 years and all it does is bring people to me wanting me to pay them for promotion…No one supports the arts anymore…They only want to get money out the artists now…No will promote your music unless you pay them to do it….Where’s the love of God in that…it just ain’t cheap anymore to be artist…you’ll save money if you don’t do it…LOL. I just do it cause I love it…and I believe God wants me to.

Keith:
Service providers should be paid for their service regardless if they are Christian or not. For example, if you have a leaky faucet and you call on “Jesus Plumbers” should they fix your leak for free because they love God? I don’t get that mindset. If anything, you should pay them double to support THEIR craft.

Why should they provide you services for free and why would you insinuate they don’t love God because they want to be paid? Thats a welfare mentality and runs rampant in the indie Christian music scene. Those who complain about this are the same ones who complain churches wont pay them to play. Whats up with that?

Most indies cant get traction because their content isn’t good, and people will reject it (especially the world) if it stinks.

Ann:
You know Keith…Service providers should be paid…but only if the artist is being paid…the problem is…No body is paying for music… Hardly no body will buy music anymore…If an artist can’t sell music or make money at it…they can’t pay the service providers…and most of these service providers want fees paid by the artist when the artist music is NOT selling.

I have would have no problem paying service providers if my music was selling…but it not…and neither is most other unknown artists…So they just pay fees and make no money off of there music…I wish the general public support unknown artists….but they don’t…They don’t listen to unknown music cause they think it would be more public if it was any good…but that is not the case….There’s lots of great music that people don’t take the time to hear or even give it a chance cause that artist has never been heard of…Just my opinion.

Keith:
That is not a rational mindset. For example.. If I am broke, but I need food..According to you, It would be OK for me to walk into Krogers, fill my cart with food, and tell the cashier.. “I know you love God, and I am a Christian, so therefore, I should be given this food..” That is not rational. Ann, you and all Indie artists are your own record label. And if you want to see an increase, you MUST invest. Now, that doesn’t mean only money.. it can be your time, your skills, craft. Making the music is STEP 1. Most stop at that step. Why? Because they think God will do the hard work for them. He won’t do that work for you. It requires obedience and sacrifice. It’s just the way it is. What you and many others have is called an “Entitlement Mindset.”

Maybe the reason why your music and most music isn’t selling is because it has no value to the consumer. If you are doing what you do for money, that is something you will need to figure out. I teach indies that professional vision = ProVision. Mediocre vision = mediocre results.

Ann:
I have no clue what you are talking about….”Entitlement Mindset” makes no sense to me…and I would work harder in the music field if I could…but I have to make a living at medical research cause music would never provided for me…but I also think medical research is another thing that is of God and what God wants me to do…bless ya Keith

Keith:
right, so you dabble at your music and expect huge returns. See, thats the issue. 4+4 doesn’t equal 8 million, but for Christian musicians, they think it should because God called them, they are special, and everyone should serve them. To tell service providers they can’t be paid because you aren’t being paid is quite irrational. Being a Christian is about being a servant, and trusting God for His provision. Again, that comes from having PROfessional VISION. It’s a combination of those 2 words. Just trying to help get the lights turned on for ya.

Ann:
I don’t expect hugh returns on my music…I just get tried of people coming after me and asking me to give them money to promote my music or put it on their webiste or blast it out to radio stations or things like that…I’ve done it to many times…it don’t sell my music or provide me any income…and they probably don’t even listen to the music they send out…they just want the money the artists will give them to send it out….They are in to make money…and that is fine…but I ain’t rich enough to give them what little I have.

Keith:
well, thats their business, what do you expect? We’re marketed to, and propositioned ALL DAY LONG everywhere. What offends you is that they are asking for compensation, when you are not being compensated for your music. That’s not their fault, is it? I get indies who come to me all the time asking me to visit MySpace to listen to their music and tell them what I think.. for nothing.. What they are really telling me is that my time to them is not valuable, and that I sit around all day with nothing to do and tell them what I think of their music. Sorry.. no can do. I will do this however, when they join my Indieheaven site. I value my time too much to give it away, plus, I serve my members of Indieheaven, who understand what mutual beneficial relationships are all about. Most dont get that.
3 minutes ago ·

William Added:
Keith I think you have it backwards. Why would an indie join your group if you wont take the time to listen to their music? I would want to join something that had the capacity to recognize my contribution before I joined not after. Personally I would never put you in a position to promote my tunes if you didn’t like it.

Keith:
William, Indieheaven is for ALL artists who see value in what WE provide them. We are a tool, like a shovel. I don’t dig holes for indies. I provide them an excellent shovel. Its up to them to dig their holes. However, I do enjoy helping artists who are helping themselves.

Ann:
Good point William….Artist aren’t doing well in music today….and we would like to be able to be heard…but can’t afford all the fees the service providers want us to pay up front…if they would just take procentages of our sales instead of making us pay regular fees than artists would have a better changes at getting started.

Keith:
Ann, how much are you making in your music mission today? What is 20% of 0?? Ann, you don’t come in contact with nearly as many indie artists as I come in contact with, and there are some who are doing very well. What are the keys to them doing well? 1- They take their music and mission seriously. They do not dabble at it. They are not lukewarm in their mission. 2- They are producing content of excellence. They don’t suck. 3- They understand that God requires obedience and they are spirit led. They seek God’s direction for their mission, but they don’t expect God to be their personal Genie or ATM card.

Ann:
The way they are setting it up now is mostly just taking money upfront from artists and than when they get no sales…The artists have to pull their music off sites cause it’s just costing them money in fees…Until the public starts paying for music again…artists are going to be hurting…

I feel like the internet will hopefully improve with time….and help music artists with the problem of free downloads and stealing of their work….but it’s going to take time….and the public has to be able to hear a song before they are going to be willing to pay 99 cents or something for it…I’ll get better…It already has gotten a little better.

Keith:
I bet you have no idea how much I have invested in my Indieheaven site. Hows $250,000 sound to you? Thats about what I have personally invested into the coding and infrastructure of Indieheaven. God didn’t drop that money in my lap, I earned it.

There are 2 ways an internet site can make money. 1- Membership. 2- Advertising. No one is doing anything for free, when it comes to working with musicians.

Ann:
I’ve said this to you before Keith and I’ll say it again…Just because you think something SUCKS…Doesn’t mean everybody in the world thinks it does…There are lots of songs I don’t like that other people love…So people’s opinion of what SUCKS means nothing to me…I don’t degrade other people’s art…but I do degrade people who make money off the artists when the artists when the artists make no money…The artists deserve to get paid as much as the service people do…and if the artist don’t sell anything than why should the service people get paid?…In that case they are just making money off a poor artist’s dreams….Just my opinion.

Keith:
If an artist isn’t getting paid, there are reasons for that. There are many, many artists who are paid for their music. I find quite a few christian musicians tend to not be teachable and argue rational thought process because they think God will do it all for them because they are “special,” and lump people and service providers in with that. Im my opinion that is irrational. I happen to earn PROVISION from artists I serve because I am worth it. I EARN it.

Keith:
People aren’t stupid Ann, they know what has value and what doesn’t have value. People generally wont tell an artist that they suck, but you better believe they are thinking it. See, people don’t think like God:) God can use even the worst content and someone out there will have a positive impact from it. However, those will be isolated cases. Sounds like to me you want widespread acceptance and resulting income from your content. Is it worth it?

Ann:
No…I’m an artist who always wanted to do music…but always had people comming after me to give them money…and I have do it…because it was a dream to me…but I never made any money at making music…I only put into it…so when I put my music on the internet and get tons of emails from websites that want me to give them money to promote or send my songs to radio station…I have been there and done that…and it only took my money and gave me nothing in return…I have 3 children to feed and I’m trying to finish college…I’m not rich….I can’t keep doing that even though I want alot of people to hear my music…To me in order to do that people always want money from me…I guess you have to be really rich and really talented to in music…

Someday I’ll be a doctor…and I believe God wants me to be a doctor…it’s my calling in life…but I also believe God wants me to spread my music around cause it has a good message…but everybody wants money from me to do that…

You can even gets magazines to review your music without paying them…Sad really…

I have heard some of the greatest music of my life with wonderful messages that glorify God…That was never heard or played on the radio and never will be cause either the artist or whoever made it or supported didn’t have the right connections or money to put it out here…..Like I said….Sad

Keith:
I do understand your concern and you have a valid point.. however.. you know the old saying, “it takes money to make money.” It’s true.. if you want to see an increase in what you are doing, and be more successful at it, it takes an investment. The hard part is knowing what to invest in. First, you invest into yourself. That means your craft.. (songwriting, musicianship, grasp of the English language, etc.) Then, you have to invest into your content. (your music production, your pictures, bio, etc..). Then, you have to decide if you are going to promote and who to promote with. This is where many indies stop. They either think God will do ALL the promotion, or He’ll bring someone or something their way to promote for them. In 99% of the time, this does not happen. The reason is simple.. why would anyone invest into an artist who has not invested FIRST into themselves? Why would someone think someone else will do this for them? Thats delusional and irrational.

Keith:
Ann, you state you want to be a doctor.. GREAT.. I wonder if there will be some God loving college out there willing to give you a Free ride.. and if they do give you a free ride, will you value it? Imagine if you woke up one day wanting to be a surgeon.. you don’t grab a knife and start hacking at someones chest, you’ll kill em and you’ll end up in prison. No.. you go and get trained and equipped. However, I see many indies who can barely write a sentence, play all 6 strings of their guitar, and sing on key who think they should have millions of adoring fans, play main stage at the largest Christian festival in the world, and be on every radio station.. just because they are a Christian. Hello??? Whats up with that?

Ann:
I did it for years Keith…It can cause you to go homeless and starve to death…I went to college for music you know…and I couldn’t make a living at it…So now I’m going back to become a doctor and finish my PhD…Hopefully I’ll be able to feed my children.

I’m getting a PhD…for medical research…Music isn’t as stable as Medicine is….It’s hard to making a living in Music…There is alot of artists out there giving and giving and never making anything…You just have to do cause you love it…

Keith:
Ann, you might have made some bad decisions in the past, based on a desire to be someone famous.. I don’t know.. but you can’t lump every service provider in with the sharks that are out there. There are some who have a heart and a desire to serve artists. The disconnect is that indie artists ARE a record label, its their own label. And labels know in order to see an increase, they must market and promote their artists. The trick is this. how do they recoup their investment? Over 90% of the time, they do not recoup. This is why labels are going bankrupt. Labels these days need to be wise with their investments.. that includes money and the artists they work with.

Keith:
I agree, as artists, do it because you love it.. and be smart about what you do. Make sure to investigate service providers and phony labels that want to take advantage of you. And most importantly.. artists need to stop dreaming about being famous, and simply go and do what they love to do. If you enrich the lives of people, they will follow you. THis is why I tell indies to stop trying to land a whale (the music industry) and simply catch minnows (people). Those minnows will grow into fish, and they can feed you for a long time!

Ann:
No…boy you put words that just don’t make sense….The music biz isn’t in good shade right now….Artists (even the famous ones) are having a hard time selling their music…and it’s always been that way…It’s usually a short ride even for the ones who do make it…I’m just tried of people trying to get money out of me…I’m not rich…but I still wish I could get a larger group of people to hear my music…and I don’t care if I don’t make any money on it…they dont’ have to pay me…just STOP trying to make money off of me…and other artist like me who arent’ wealthy….Just my opinion….

Music will never make me money…but it will bring people out trying to get mine….You don’t know how many people have contacted me asking me to give them money to do something with my music…All they do is take my money and run…

Keith:
Ann, just as FANS are your demographic, ARTISTS are service providers demographic. It’s just the way it is, and the internet is full of dreamers and wanna-be’s and sharks. It’s the perfect storm for grand delusions.

Keith:
So Ann, to wrap this up.. you are stating you find it sad that there are service providers out there who want to make income from their service, yet.. YOU are upset that YOU and other artists like YOU, can’t make money at their music.. What’s up with that logic?

let’s be independent… together!
keith mohr
president
indieheaven- [ artist profile | distribution ]
broken records- [ artist label ]
indie impact [ promotion | radio | booking | showcase ]
indie university [ education | articles | videos | conference ]
mohr management- [ artist management ]
————————————————–
Check out our other sites
inspiresong – [ songwriter resources | retreat | contest ]
ih news – [ indie news ]
————————————————–
networking sites
Be My Friend on Facebook
Follow me on Twitter!
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Questions and Answers

Working with thousands of independent Christian artists over the years, I run into the same questions over and over again. I find some are playing darts in a pitch black room and can’t even see the dartboard. My philosophy is, “the more you know, the more you grow.” It helps turn on the lights! I also run into artists who think they know more than they actually do, and make poor decisions thinking it will help them skip steps to success. What appears to be the path of least resistance many times is the path of most.

I see this question often, “How Do I get started in my music mission?”
My Answer:
Too many folks start with a small amount of talent, a huge amount of local encouragment (pastor, mom, friends), an American idol mindset, and no plan at all. Too many people do music to create a mission.  Sometimes we confuse being gifted musically with a calling, and having a calling implying that music is the tool we are supposed to use.

I think it is important to explore the mission we are called to, separate from the music we create.  After calling is confirmed and the mission is defined, then we need to see if music fits that mission.  Too many artists make that assumption and are in constant turmoil trying to make the one imply the other.

I think great advice is to “know where you want to go with your music and mission”… Andy Stanley calls it the principle of the path.  If you just set out with no vision of where you’re going, you’ll run out of gas just driving around.  You’ll work hard, but get nowhere.


Also, realize this, no one will take your calling and mission as seriously as you will. Get ready for rejection, apathy, complaining, lack of vision, etc. You will need thick skin to be an artist. Nothing frustrates creatives more than people not getting their art, or not engaging. Get over it, otherwise, it will get over you.

Trust that God will bring the right people your way when you are ready. Pay close attention to people He brings into YOUR world. Don’t scour THE world looking for people to save you. It is a waste of time. Pray for good people to come to YOUR world. This is what I do every day in running Indieheaven. I pray the Lord draws Godly and sincere people my way. Once they come into my world, I do my best to engage them. Some respond, some do not. Some join my mission, some do not.

Through this, I have learned these 3 very important items:

1- You MUST WORK hard AT your mission/calling/vision

2- You MUST PRAY hard FOR your mission/calling/vision

3- You MUST BE CONTENT with the PORTION that God has for your mission/calling/vision

If you can do these 3 things, God will bring INCREASE to your mission/calling/vision in HIS time.

You need to be intentional in what you are doing. You cannot expect to invest capfuls of work and thimbles of faith and expect God to overflow you with blessings and success. It simply does not happen that way. Keep your expectations in line with your investment. You cannot invest a penny and think that God will return to you a dollar in a day. It does not happen that way. It is a slow burn. You do not become muscle bound by lifting weights in one day.

We tend to be impatient people, I know I am. I want to see results right away from my investments. When I say investment, I do not mean just finances. It can be investment of time, investment into relationships, investment even of prayer. It’s like I think God is my own personal vending machine, dispensing what I want from Him right away. Just need to push the button for my favorite drink. Wrong, wrong, wrong way of thinking. That is an “entitlement attitude”.

I encourage you to first find out why you want to have a music mission. What is pushing your buttons? Is it fame? Is it fortune? Is it simply because you want to rock out for Jesus? All of these are not good reasons for anything we want to do.

Make service to others the reason for your mission, and do it with passion and excellence, and people will be drawn to you. Trust God for His provision. Remember, PROfessional VISION equals PROVISION.

I do hope you realize the desires of your heart. Here’s a great scripture for us to base our missions on. It is Psalm 51:16-17, from The Message Bible.

16-17 Going through the motions doesn’t please you,

a flawless performance is nothing to you.

I learned God-worship 
when my pride was shattered.

Heart-shattered lives ready for love

don’t for a moment escape God’s notice.

I recently had an indie artist ask me how to market and promote themselves and their music. Here is my answer to them.

Firstly, create great content. People are drawn to excellence, and are rarely attracted by mediocrity. In everything you do, from your music, to your communication, branding, and anything else that can be consumed and judged, pursue excellence. Make sure to get opinions from people who are not family or friends.

The best way to market and promote what you are doing is to gather people and engage them as you enrich their lives through service. Use the tools available to you to social network, although do not spend too much time wasting time on social networks. If you are intentional, you can work social networks without spending too much time playing games, or reading others content. Concentrate on your content and have something relevant to share with your friends, fans and followers. You need to develop your story. What is it about you that is interesting, that people would be drawn to?

See, its more than just music these days, as anyone can record and make a song. There needs to be a story behind the song. What is your platform, other than being a Christ follower? (that is a given) What are you passionate about? Base your ministry around that platform. Or, if you feel led to the mainstream world, create the best music you can, and get it out there. Let people decide if they like it or not. You will know if they like it if they engage you or not. That is a good litmus test.

It is not easy starting something from scratch, it starts with 1, goes to 2, 3, 4 and so on. What stops most new artists from success is they give up to easily. Its like they use their music as bait to catch a whale, and they cast it out as far as they can. They reel it in a few times, don’t catch anything, and then they stop. However, if they looked at their feet, they would see many smaller fish.. minnows.. those minnows are people. The whales represent the industry. The whales these days are behind you, on the beach!

I encourage you to not try and catch whales. let the whales come to YOU, but that wont happen unitl you catch a ton of minnows. Its just the way it is. So, look for minnows, gather them in, and then give them something to help them grow.

Thats what I have done for years. Use me as an example of how to grow something from nothing, and see results that have lasted for years. Is it hard work? You bet.. Is it easy? Nope. But it is gratifying to know that you and the Lord have built something together that bears fruit.”

I hope you are encouraged by what I shared! Remember to seek constant and never ending improvement.

let’s be independent… together!
keith mohr
president
indieheaven- [ artist profile | distribution ]
broken records- [ artist label ]
indie impact [ promotion | radio | booking | showcase ]
indie university [ education | articles | videos | conference ]
mohr management- [ artist management ]
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inspiresong – [ songwriter resources | retreat | contest ]
ih news – [ indie news ]
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Dorothy Savage, Committed to Excellence!

I want to introduce you to Dorothy Savage. Dorothy is an alumni of Indie University and attended my conference in 2009 (when it was called The CIA Summit.) Dorothy attended the conference to learn how to get going in her music mission. She came to gather information, meet other artists, and hear from God.

During the conference, Dorothy met one of my mentors, Ray Ware. Ray was a part of a panel of managers whom I had invited to share about management and when and why an indie artist would need management. Ray is no start up manager, Ray has been a part of the Christian music industry for years, and has managed Phil Keaggy, Bryan Duncan, Bob Carlisle (Butterfly Kisses), and Randy Stonehill.

Dorothy approached Ray at the conference and the rest as we shall say, is His Story! Dorothy and Ray started down the road to launching her music mission. Ray connected Dorothy to professionals who would pen songs for her debut CD, produce her music, create her branding, design her CD art, design her website, help her find live performance/ministry opportunities, publicize her news, create her promotional materials, and on and on!

Check out Dorothy’s EPK, it is excellent!

Listen to and purchase Dorothy’s music on my Indieheaven Music Player/Sales Widget.

I am so proud of Dorothy for her commitment to passion and excellence! I am happy Dorothy connected with Ray and that God is blessing the momentum they created! I look forward to seeing what God, Dorothy and Ray do in the future!

Here’s a pic of myself, Dorothy, and Ray at her CD Release party, held in Franklin, TN on March 30, 2010.

let’s be independent… together!
keith mohr
president
indieheaven- [ artist profile | distribution ]
broken records- [ artist label ]
indie impact [ promotion | radio | booking | showcase ]
indie university [ education | articles | videos | conference ]
mohr management- [ artist management ]
————————————————–
Check out our other sites
inspiresong – [ songwriter resources | retreat | contest ]
ih news – [ indie news ]
————————————————–
networking sites
Be My Friend on Facebook
Follow me on Twitter!
Be a Fan on Facebook!

Lukewarm

‘Lukewarm’

LUKEWARM…
moderately warm;
tepid;
unenthusiastic;
indifferent;
halfhearted.

Now here is a subject that we ALL have to be alert to, and deal with, if it tries to invade our lives/ministries.

And, we have a scriptual warning on this very word…

Revelation 3:15-16…
“I know your deeds, that you are neither cold nor hot. I wish you were either one or the other!
So, because you are lukewarm—neither hot nor cold—I am about to spit you out of my mouth.”

Wow! Pretty strong words from the Lord!
It is obviously something very important to Him, and, to us.

A couple of other words came to mind as I was looking at lukewarm…

APATHY…
a lack of interest or feeling;
indifference.

INDIFFERENT…
having no interest or sympathy for;
having no partiality for or against;
neither good or bad;
unconcerned;
insensitive;
mediocre;
disregard;
dispassion;
disinterest.

And did you notice the ‘dis’ in some of those words, as in… to ‘dis’ something or someone.

DIS…
reversal or absence of an action or state;
removal of a thing or quality;
seperation.

We should be continually running everything through the filter of the Holy Spirit to guard against things like this… lukewarmness.
We need to be passionate about the things of God, and His family… our brothers & sisters in the Lord.
We need to be passionate about engaging our brothers & sisters in the Lord, encouraging them, and helping them in whatever way we can.
It all plays into the vision of God for mankind… ‘The Body of Christ’ & ‘The Great Commission’; they go together, hand in hand.

Mark 16:15…
“Go into all the world and preach the good news to all creation.”

We need to guard against lukewarmness in any area of our lives and ministries, and fan into flame the gift of God.
We need to be ‘on fire’ for the Lord and the things of the Lord. Red Hot; Glowing; Radiant!

Psalm 51:15-17…
O Lord, open my lips and my mouth will declare your praise.
You do not delight in sacrifice, or I would bring it;
You do not take pleasure in burnt offerings.
The sacrifices of God are a broken spirit; a broken and contrite heart, O God, you will not despise.

1 Samuel 15:22-23…
Does the Lord delight in burnt offerings and sacrifices as much as obeying the voice of the Lord?
To obey is better than sacrifice, and to heed is better than the fat of rams.
For rebellion is like the sin of divination, and arrogance like the evil of idolatry.

Listen to the Spirit & obey!
Fan into flame the gift of God!
Get involved in the things of God!
Be supportive of each other… our brothers & sisters in the Lord!

The E’s have it…
Encompass;
Engage;
Encourage;
Enhance;
Enrich;
Enthuse;
Energize!

And check out the Message Bible Version of Psalm 51:16-17…

‘Going through the motions doesn’t please you, a flawless performance is nothing to you.
I learned God-worship when my pride was shattered.
Heart-shattered lives ready for love don’t for a moment escape God’s notice.’

Tim O’Connor
Chief Encouragement Officer

http://www.indieheaven.com

Co-Founder

http://www.beaconartistlounge.com

My Fisherman Analogy

I have an analogy for ya to ponder…

The Christian music industry represents a whale. The artist is the fisherman. The music is the bait. The artist is still trying to catch the whale, but instead of the whale being far offshore where the artist can’t reach them (like it used to be), the whale is BEHIND them on the freakin BEACH. Meanwhile, right at the artist’s feet are millions of minnows. Those minnows represent PEOPLE. If the artist wasn’t so busy trying to catch the whale and looking at the horizon for a whale, they’d see those minnows and reach down and catch some. What’s up with that?

What say you? Share your thoughts here.
let’s be independent… together!
keith mohr
president
indieheaven- [ artist profile | distribution ]
broken records- [ artist label ]
indie impact [ promotion | radio | booking | showcase ]
indie university [ education | articles | videos | conference ]
mohr management- [ artist management ]
————————————————–
Check out our other sites
inspiresong – [ songwriter resources | retreat | contest ]
ih news – [ indie news ]
————————————————–
networking sites
Be My Friend on Facebook
Follow me on Twitter!
Be a Fan on Facebook!

Noise Floor

There is a tremendous amount of self promotion “noise” on the www with many thousands of artists spending the bulk of their time trying to get people to engage them online, and who try and win people over from around the globe.

Most of these artists should spend less time telling the world how good they are, and actually get good.

In the old days, before the www, artists won fans over by their live performances.
This has not changed, although the www has given the illusion that artists can skip the “paying your dues” process. Many artists mistakenly assume by producing content it means people will automatically engage, even if the content is mediocre. This is not true, it pushes people away.

Artists need to be serving their local communities, whether it be in a church, or elsewhere. Artists need to build a strong local following, and then branch out from there. I see artists trying to do this from the outside in, and it does not work. It MUST happen from the inside out. Inside being the inner core rings of influence.

My advice:
Spend less time frittering your time away online with shameless self promotion, and spend more time writing songs, practicing your craft, and learning the Word and how to communicate effectively (if you want to be a minister). And please stop tweeting about things that have nothing to do with your artistry. No one cares what you are eating, or doing if it is not directly associated with your music mission.
Keep up the Excellent Faith-Work!
let’s be independent… together!
keith mohr
president
indieheaven- [ artist profile | distribution ]
broken records- [ artist label ]
indie impact [ promotion | radio | booking | showcase ]
indie university [ education | articles | videos | conference ]
mohr management- [ artist management ]
————————————————–
Check out our other sites
inspiresong – [ songwriter resources | retreat | contest ]
ih news – [ indie news ]
————————————————–
networking sites
Be My Friend on Facebook
Follow me on Twitter!
Be a Fan on Facebook!

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