There is a tremendous amount of self promotion “noise” on the www with many thousands of artists spending the bulk of their time trying to get people to engage them online, and who try and win people over from around the globe.

Most of these artists should spend less time telling the world how good they are, and actually get good.

In the old days, before the www, artists won fans over by their live performances.
This has not changed, although the www has given the illusion that artists can skip the “paying your dues” process. Many artists mistakenly assume by producing content it means people will automatically engage, even if the content is mediocre. This is not true, it pushes people away.

Artists need to be serving their local communities, whether it be in a church, or elsewhere. Artists need to build a strong local following, and then branch out from there. I see artists trying to do this from the outside in, and it does not work. It MUST happen from the inside out. Inside being the inner core rings of influence.

My advice:
Spend less time frittering your time away online with shameless self promotion, and spend more time writing songs, practicing your craft, and learning the Word and how to communicate effectively (if you want to be a minister). And please stop tweeting about things that have nothing to do with your artistry. No one cares what you are eating, or doing if it is not directly associated with your music mission.
Keep up the Excellent Faith-Work!
let’s be independent… together!
keith mohr
president
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